KB Toys

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K·B Toys (also known as Kay Bee Toys) is a soon-to-be-revived chain of mall-based retail toy stores in the United States. Founded in 1922, it operated, at its height, 1,300 stores across all 50 states, and went out of business in 2009. International retailer Toys "R" Us acquired the remains of K·B Toys, consisting mainly of its website, trademarks, and intellectual property rights.

Video KB Toys

History

Operations

Founded in Pittsfield, Massachusetts, in 1922 as a candy store by the Kaufman Brothers, K·B operated 605 stores in 44 U.S. states, Puerto Rico as well as Guam. It was privately held in Pittsfield, Massachusetts. K·B Toys was owned by Melville Corporation, but that company sold it to Consolidated Stores in 1996. It was also the second-oldest operating toy retailer in North America (behind FAO Schwarz) before its demise.

Starting in 2001, KB Toys opened temporary "stores within a store" at select Sears department stores during the Christmas season.

At the time of its liquidation, K·B Toys operated three distinct store formats: K·B Toys, K·B Toy Works (the result of a merger between KB Toys and The Toy Works), and K·B Toys Outlet (aka Toy Liquidators). K·B Toys stores were mostly found in the company's traditional base of shopping malls, where many of its stores were located for years. K·B Toy Works stores were typically found in outdoor strip malls. K·B Toys Outlet and Toy Liquidators stores, as the name implies, were usually found in outlet centers/malls.

The company used the slogans "America's Toy Store," "Hot We Got, at KB," and "The Toy Store in the Mall."

Liquidation

K·B Toys closed 156 stores on November 8, 2007, leaving the chain with 1,144 stores.

Following the company's second bankruptcy in five years, the chain began going-out-of-business sales in December 2008. The store-closing sales (as well as the termination of the company's website) were concluded on February 9, 2009.

The K·B Toys brand and related intangible assets were sold by Streambank LLC to Toys "R" Us on September 4, 2009, for a reported $2.1 million. Because K·B Toys's 460 stores had been closed and liquidated, the sale applied mainly to the company's logo, website, trademarks, and other intellectual properties. Toys "R" Us was initially unsure of how to integrate the K·B name into its business plan. Toys "R" Us has used the K·B Toys name on self-manufactured toys under the name "KB Classics" with the K·B Toys logo.

Official revival

In 2016, Strategic Marks LLC registered a trademark for KB Toys, after Toys "R" Us allowed the previous registration to lapse. Founder Ellia Kassoff stated that due to Toys "R" Us going out of business, they planned to have pop-up stores up and running before Christmas 2018. After the holiday season, Kassoff will decide which stores will then become permanent.

Maps KB Toys

References