A value menu (not to be confused with the value of food) is a bunch of menu items at a fast food restaurant designed to be the cheapest item available. In the US, items are typically priced between $ 0.99 and $ 1.49. Portion sizes, and the number of items included with food, are usually related to price.
Video Value menu
Contoh
Arby's
Arby announced the launch of its value menu on April 9, 2010. The items on the value menu vary by location, but usually include small toasted beef sandwiches or grades, curly fries, milkshakes, chicken sandwiches, ham and cheddar sandwiches, and turnover. Burger King
Burger King added a value menu in 1998 with items priced at 99Ã, ¬ (USD), equivalent to $ 1.49 in 2017. In 2002 and 2006, BK changed its value menu, adding and removing products at 99à ,  ¢, and then increase some prices to $ 1.39. Many of these items have been discontinued, modified or downgraded to regional menu options. Burger King Whopper was the first 99 cent burger and revolutionized the 99 cent menu in the fast food industry.
McDonald's
After various attempts started in 1991, experimenting with various menus and pricing strategies, McDonald's launched its first national value menu, the Dollar Menu , in late 2002 in the United States.
The latest iteration was launched on January 4, 2018 in the United States. It features a dozen items at various price points: $ 1, $ 2 and $ 3, with four items per price point. It no longer features French fries, which are criticized by Good Mythical Morning along with a shortage of goods at a $ 1 price point. In Canada, French fries are available for CA $ 1.59 on the Value Options menu.
Subway
Subway currently offers a long menu of $ 4.99 in the United States. Promotion started in 2004 as a $ 5 footlong menu (equivalent to $ 6.48 in 2017).
Taco Bell
In 1988, Taco Bell lowered the price of all new merchandise and launched the first three-tier pricing strategy and free drink refills. In 2010, Taco Bell introduced a $ 2 Dining Off menu, featuring menu items (eg, Chicken Burritos, thick five-layer burritos, double-decker tacos, or Gordita compliments), a bag of Doritos, and medium drinks. On August 18, 2014, Taco Bell launched a new value menu called Dollar Cravings that included eleven items of food each priced at $ 1.
On December 15, 2017, Taco Bell launched a new advertising campaign called "The Belluminati" to advertise the Dollar Cravings menu.
Wendy's
Wendy is generally credited with being the first fast food chain to offer a value menu in October 1989, with each item priced at $ 0.99 (equivalent to $ 1.95 in 2017).
Maps Value menu
References
src: i.ytimg.com
External links
- Fast Food Raises Menu Value. Bruce Horovitz, January 11, 2006. USA Today, Money .
Source of the article : Wikipedia
0 Comments