I Wear Your Shirt

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I Wear Your T-Shirt is an American advertising company that uses T-shirts to advertise a business. I Wear Your Clothes allows a company to buy a day where Jason Sadler, the founder, wears a shirt decorated with a company logo. Sadler wore different shirts for every day of the year. He advertises for companies by taking pictures and by uploading videos about companies to Ustream and YouTube.

Sadler understood the idea in 2005 after hearing about The Million Dollar website. She began wearing a shirt on January 1, 2009. In 2010, the price doubled and employs Evan White, who lives in Los Angeles, California, to wear the same shirt on the West Coast of the United States.

At the end of 2010 Jason went to the internet to find four wearers, and on January 1, 2011 there were five people all over the country wearing the same shirt. Jason still lives and works in Jacksonville, but he adds DeAndre Upshaw in Dallas, Texas, Angela Seales in New York City, Neal Brooks in Springfield, Missouri, and Amber Plaster who currently lives in Las Vegas.

Video I Wear Your Shirt

Histori

I Wear Your Clothes was founded by Jason Sadler of Ponte Vedra Beach, Florida in 2008. He started wearing a t-shirt for the company on January 1st 2009. Sadler decided to start wearing your shirt after trying to "make some extra money without really ' functioning. "In 2005 Sadler was inspired by The Million Dollar Homepage to create" something... good luck and, perhaps on the road, just as profitable. "He notes that for promotional purposes, many companies provide free t-shirts. Knowing that the T-shirt attracted people's attention, he decided to become a "human billboard" and "create advertising media through free social media tools." After getting this idea, Sadler deploys I Wear Your Shirt service through his family and friends group and through Facebook.

Maps I Wear Your Shirt

Marketing and profit

For every day of the year, Sadler wore shirts from other companies for a certain price. On January 1, the price is $ 1. In 2009, the price was raised by $ 1 for every day after January 1, and by December 31, I used your last customer for this year to pay $ 365. At the end of 365 days, Sadler would be $ 66,795. He received an additional $ 18,000 in 2009 from a $ 1,500 monthly sponsorship sale. After factoring the money earned from the contest and other companies, Sadler's total revenue in 2009 was $ 83,000. In a 2014 interview with The New York Times, Sadler said he raised the daily price, so it no longer matches the day of the year.

Every day, Sadler advertises the company that has the right to his shirt. He posted a video of himself wearing a company shirt on Ustream, YouTube, Facebook and Twitter, where he discussed the company he was promoting. He has over 1,300 friends on Facebook and about 21,000 followers on Twitter.

For 2010, Sadler doubled the cost of shirts. He hired Evan White, who lives in Los Angeles, California, to wear the same shirt on the West Coast of the United States.

By 2014, the company has 1,500 clients, including Nissan and Starbucks brands.

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Jason Sadler

Jason Sadler, founder of I Wear Your Shirt, was born in 1982 to Kelly and Steve Sadler. During his early years, Sadler lived in San Diego and New Jersey. Then, in 2000, he moved to Ponte Vedra Beach, Florida so he could join the basketball team at the University of Jacksonville. However, before the start of his first year basketball season, he injured his knee. Soon, he was transferred to the University of North Florida.

At the University of North Florida, Sadler received a Bachelor of Fine Arts in 2005, with an emphasis on marketing and graphic design.

Sadler says that he wore t-shirts for the whole day even if he attended a wedding or ate a fancy dinner with his girlfriend.

In 2012, Sadler auctioned the right to change his last name to be the highest bid of any company. Headsets.com finally won, paying $ 45,000 to change his name to Jason HeadsetsDotCom. In 2013, he changed his name to Jason SurfrApp, a surfing app, which bought his last name for $ 50,000.